Extravaganza Showcase at Matter- 30 October 2009 at 09:40
In mid October, we took over the high-profile Matter venue in London’s O2 Arena to host a one-day Extravaganza. Taking advantage of Matter’s impressive space and ambience, we demonstrated our latest loudspeaker and amplifiers, launched last month at PLASA 09, enabling some 65 venue owners, hire companies, installers and DJs to audition the new systems under real-world conditions.
The systems ranged from touring line-array to club install, and included the Arcline 12 medium-format line-array and Arcline X multiple resonant-chamber sub. We also demonstrated the Stasys range, across the Stasys Prime ultra-efficient wide-band arrayable point-source, the Stasys X horn-loaded sub, the Stasys 5 Mk2 1 x 18” low-frequency and the Stasys 3 mk2 arrayable mid-hi. Our Infinite X series of power amps completed the new-product line-up, including the Infinite X7 and X8 two-channel designs.
Terry Lewis explained:
“We were overwhelmed by the positive response from PLASA 09, resulting in the excellent attendance at our Extravaganza – proof of the continuing success of our growth strategy. The combination of using PLASA09 as our new-product launch platform, and Matter as our preferred demonstration venue just a few weeks later, proved an ideal strategy. Staging viable product demonstrations at trade shows is inevitably compromised by considerations such as acoustics and acceptable sound pressure levels, hence our decision to showcase the new products at Matter. This gave our customers an opportunity to trial the products under realistic conditions. Customers need to be able to hear the systems properly, in order to appreciate their benefits and applications – this is especially important for the larger-scale touring and install systems.
“The event proved really popular, with the majority of visitors staying well into the evening! We were impressed both by the numbers attending and by their calibre, with our guests including Cosmic Electronics, who have installed Void into a growing number of prestigious London venues, DJs from HouseProud, plus representatives from SEDA. Choosing Matter also enabled us to run in-situ demonstrations of our systems installed on the venue’s renowned VIP floor – our Air Series’ Air Ten twin-chamber systems and Air Motion triple-horns, plus the Mycro X and Axsys X subs, which were designed specifically for Matter.
“Matter accommodated our Extravaganza very well indeed, car parking and load-in was easy, and we had excellent support from the staff, particularly from Sanj Bhardwaj, Head Technician of Fabric, Jai Chi Hau, from Matter’s technical department, Moz Lotter, Head of Security, and Roberto Pieroni, the venue’s Head of Sound – thanks guys, it was a great day!”
